FANI MARI considers what the future has in store for male models, blue steel and all for the launch edition of D’SCENE Magazine. Naomi Campbell, Christy Turlington, Linda Evangelista and Kate Moss – these are some names that spring to mind when considering the term ‘supermodel’. There seems to be a belief that only women reach supermodel status but now men are having their moment too.
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Male models may cover billboards and pages today, but this wasn’t always the case. Traditionally, men were used to complement female models, to be used as props.
One of the first credited male models on a magazine cover was Sweden-born Marcus Schenkenberg, on Harper’s Bazaar Italia Uomo in 1995. Only a decade ago, the male modelling industry has since exploded. Male models existed as early as the 1930’s but their profession was different to what we know today – they were mostly physique models or posed for sculptors. The revolution came during the 80’s when Calvin Klein pioneered the male modelling movement after they featured beautiful toned men to sell their products.
Model above Lucas Marcos at NoLogo and Sight Management Studio. (...)
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